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TARGETING STRATEGY: The initial step in the target market/segmentation process by which a company develops an overall picture of who the specific buyer group might be. The three types of strategies are: undifferentiated, differentiated, and concentrated. Targeting strategies are based on whether the market is homogeneous or heterogeneous.
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                           SURVEY WEEK, CURRENT POPULATION SURVEY: The calendar week (Sunday through Saturday) containing the 19th day of the month that is used to conduct the Current Population Survey (CPS). This is the time period in which CPS interviews contact occupants of 60,000 households included in the survey. The survey questions posed by the interviewers then refer to the employment activities of the respondents during the previous calendar week, which is the termed the reference week. The activities of survey respondents during the reference week are the source of information used to estimate the unemployment rate and other employment information generated by the CPS. In essence, about 1,500 census survey takers set forth bright and early Sunday morning during the survey week to canvas the country side. Over the course of the next seven days, each survey taker conducts a relatively detailed interview with the occupants of about 40 households. The questions posed to the occupants inquire about their activities during the previous week, during the reference week.The survey week immediately follows the reference week to ensure that respondents have an accurate recollection of their employment status. Should too much time pass between the survey week and the reference week, respondents might understandably forget what they did.
Recommended Citation:SURVEY WEEK, CURRENT POPULATION SURVEY, AmosWEB Encyclonomic WEB*pedia, http://www.AmosWEB.com, AmosWEB LLC, 2000-2025. [Accessed: July 1, 2025].
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PINK FADFLY
[What's This?]
Today, you are likely to spend a great deal of time calling an endless list of 800 numbers looking to buy either a battery-powered, rechargeable vacuum cleaner or a remote controlled World War I bi-plane. Be on the lookout for mail order catalogs with hidden messages.
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This isn't me! What am I?
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The 22.6% decline in stock prices on October 19, 1987 was larger than the infamous 12.8% decline on October 29, 1929.
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"Experience keeps a dear school, but fools will learn in no other. " -- Benjamin Franklin
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MTN
Multilateral Trade Negotiations
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