DEMAND INCREASE: An increase in the willingness and ability of buyers to buy a good at the existing price, illustrated by a rightward shift of the demand curve. An increase in demand results in an increase in equilibrium quantity and an increase in equilibrium price.

     See also | demand | demand curve | demand price | demand determinants | equilibrium quantity | equilibrium price | equilibrium | preferences | income, demand determinant | other prices | substitute-in-consumption | complement-in-consumption | buyers' expectations | number of buyers | demand decrease | supply increase | supply decrease |