FACTOR DEMAND AND MARGINAL REVENUE PRODUCT: For a firm that hires the services of a factor in a perfectly competitive factor market, the factor demand curve is that portion of the marginal revenue product curve that lies below the average revenue product curve. The relation between marginal revenue product and factor demand for a perfectly competitive firm is comparable to the relation between marginal cost and short-run supply. A perfectly competitive firm maximizes profit by hiring the quantity of a factor that equates factor price and marginal revenue product. As such, the firm moves along it's marginal revenue product curve in response to alternative factor prices. See also | factor demand | marginal revenue product | factors of production | marginal revenue product curve | average revenue product curve | marginal cost | short-run supply curve | perfect competition | firm | law of diminishing marginal returns | marginal physical product | factor demand curve |
