TOTAL REVENUE: The revenue received by a firm for the sale of its output. Total revenue is one of two parts a firm needs for the calculation of economic profit, the other is total cost. In general, total revenue is the price received for selling a good times the quantity of the good sold at that price. For a perfectly competitive firm, which receives a single unchanging price for all output sold, the calculation is relatively easy. For other real world firms, that charge different prices to different buyers for different quantities, the calculation can be more complex. See also | firm | economic profit | short-run production | quantity | perfect competition | price | average revenue | marginal revenue | total revenue curve | monopoly | oligopoly | monopolistic competition | total revenue and total cost |
