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COGNITIVE DISSONANCE: Also called buyer's remorse. This post-purchase behavior is more likely to happen when the purchase is a more expensive one. The consumer may experience some regrets or questioning as to whether the purchase was a good one. This is the fifth step in the decision making process. Marketers can help eliminate this by properly selling the product and doing a follow-up to help reinforce the buyer's "good" decision.
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ABSOLUTE ADVANTAGE The general ability to produce more goods or services using fewer resources. A person or country has an absolute advantage in production largely due to superior technology or greater technical efficiency. A related, but contrasting concept is comparative advantage. Both terms are perhaps most important to the study of international trade, but also provide insight into other exchanges.
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Keeping The Lid On INFLATIONIt's Thursday! It's 2:30 in the afternoon! IT'S PRETZEL TIME!! We must make a brief stop at one of Shady Valley's most acclaimed business establishments -- Max Mulroney's Pretzel Haven. My favorite, of course, is pretzel-on-a-stick. An ample supply of barbecue sauce is standard fair. I'm taken aback! Max has raised his pretzel prices once again -- for the third Thursday in a row. What sort of chicanery is at work here? Is Max trying to gouge the pretzel lovers of Shady Valley? Max says, quite emphatically, NO! His pretzel producing cost has risen. It seems, he explains, to be a pervasive problem throughout Shady Valley. He's not alone in pumping up prices. A quick price checking, window shopping expedition through the Shady Valley Central Town Sprawling Hills Shopping Mall, Mega-Mart Discount Warehouse Super Center, Manny Mustard's House of Sandwiches, and even Dr. Nova Cain's dental office reveals truth to Max's claim. Prices all over Shady Valley are rising. I suspect that there's only one way to unravel the intricacies of this mystery, we're need to examine the topic of inflation.
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PURPLE SMARPHIN
[What's This?]
Today, you are likely to spend a great deal of time looking for a downtown retail store hoping to buy either a coffee cup commemorating last Friday (you know why) or a wall poster commemorating the first day of spring. Be on the lookout for bottles of barbeque sauce that act TOO innocent.
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This isn't me! What am I?
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Cyrus McCormick not only invented the reaper for harvesting grain, he also invented the installment payment for selling his reaper.
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"Success is where preparation and opportunity meet." -- Bobby Unser, Race car driver
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IV
Instrumental Variables
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