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July 19, 2026 

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UNDIFFERENTIATED: A targeting strategy that is based on a homogeneous market. This is one where the total market has similar needs for the product. Typically, this market only requires one marketing mix to satisfy all persons.

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UNCERTAINTY

The observation and recognition that information, especially information about the future, is not known. While any number of events might occur in the future, uncertainty exists because which specific events will occur is unknown. A related concept is risk, which is assigning probabilities to potential future outcomes. Uncertainty is a central component in the economic study of information.

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Playing The STOCK MARKET

The hazards of being a pedestrian are many. Of course we have a good chance of crossing paths with a rabid bengal tiger that has highjacked a street cleaner and intends to whitewash every pair of jogging shoes encountered. Or a throng of overzealous religious fanatics might try to slip fresh flowers into our hands and literature into our pockets. And especially when we amble through the financial district, we might be crushed by falling stock market investors who have mistakenly BOUGHT HIGH and SOLD LOW. While the actions of the bengal tiger and overzealous religious fanatics might be understandable, what's so almighty important about the stock market that would make investors place the well-being of innocent pedestrians in jeopardy?
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Today, you are likely to spend a great deal of time at a garage sale looking to buy either a T-shirt commemorating next Thursday or a birthday gift for your uncle. Be on the lookout for attractive cable television service repair people.
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Francis Bacon (1561-1626), a champion of the scientific method, died when he caught a severe cold while attempting to preserve a chicken by filling it with snow.
"After climbing a great hill, one finds many more hills to climb. "

-- Nelson Mandela, president of South Africa

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