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MARKETING PLAN: The systematic approach of assessing opportunities, defining objectives, determining strategies for implementation, developing coordinated criteria for evaluation and controls of marketing in an organization. Components typically include: executive summary, environmental scanning and analysis, SWOT analysis, marketing objectives, marketing strategies, marketing implementation, and evaluation / control. A good marketing plan is flexible and updated on a regular schedule. It can be created separately or as a part of the business plan.
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MARGINAL REVENUE, MONOPOLY The change in total revenue resulting from a change in the quantity of output sold. Marginal revenue indicates how much extra revenue a monopoly receives for selling an extra unit of output. It is found by dividing the change in total revenue by the change in the quantity of output. Marginal revenue is the slope of the total revenue curve and is one of two revenue concepts derived from total revenue. The other is average revenue. To maximize profit, a monopoly equates marginal revenue and marginal cost.
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In The Neighborhood Of IMMIGRATIONFew pedestrians would argue that the Republic of Northwest Queoldiola is anything but a quaint and courteous country. The Northwest Queoldiolans have a cute habit of wearing those little hats with the squirrel tail hanging from the back. They also manufacture the best sundials that money can buy. As a tourist mecca, there's nothing quainter or more courteous than the Republic of Northwest Queoldiola. But, as you may have noticed during our pedestrian trek, several Queoldiolans have decided to pursue permanent residence, and presumably U. S. citizenship, right here Shady Valley. They have undertaken the age old process of immigration. BUT WHY SHADY VALLEY? These Queoldiolans have some pretty darn peculiar habits. While we're all found of sundials, they've raise fondness to a religious fervor. Their clothing is, to put it mildly, pretty darn peculiar. The worst part of it -- they're willing to work cheap!
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PINK FADFLY
[What's This?]
Today, you are likely to spend a great deal of time at a crowded estate auction hoping to buy either a T-shirt commemorating the 2000 Presidential election or a really, really exciting, action-filled video game. Be on the lookout for cardboard boxes.
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This isn't me! What am I?
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Parker Brothers, the folks who produce the Monopoly board game, prints more Monopoly money each year than real currency printed by the U.S. government.
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"Failure is a part of success. There is no such thing as a bed of roses all your life. But failure will never stand in the way of success if you learn from it. " -- Hank Aaron, baseball player
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BIS
Bank for International Settlements
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