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November 27, 2025 

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COGNITIVE DISSONANCE: Also called buyer's remorse. This post-purchase behavior is more likely to happen when the purchase is a more expensive one. The consumer may experience some regrets or questioning as to whether the purchase was a good one. This is the fifth step in the decision making process. Marketers can help eliminate this by properly selling the product and doing a follow-up to help reinforce the buyer's "good" decision.

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BALANCE OF TRADE

The difference between the value of goods and services exported out of a country and the value of goods and services imported into the country. The balance of trade is the official term for net exports that makes up the balance of payments. The balance of trade can be a "favorable" surplus (exports exceed imports) or an "unfavorable" deficit (imports exceed exports). The official balance of trade is separated into the balance of merchandise trade for tangible goods and the balance of services.

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The Business About INVESTMENT

I had fun that last time we wandered into Shady Valley's very own Happy-Time Gala-World Fun-Land Amusement Park, didn't you? Let's stroll through it again, just to see what adventures we might find. Okay, I admit to an ulterior motive. The Happy-Time Gala-World Fun-Land Amusement Park recently added a new ride -- the Cap'n Space Fright Whirl. If you thought the Monster Loop Death Plunge roller coaster was exciting, then you're in for a real treat with this one. My interest in the Cap'n Space Fright Whirl, however, is NOT from the standpoint of risking a recently eaten meal. On the contrary, I'm going to don my pointy-headed economist disguise and check out this mass of twisted metal and high-flying cages as a prime example of capital. In the process we might be able to gain some insight into the whys and wherefors of the thing we call investment.
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Today, you are likely to spend a great deal of time surfing the Internet wanting to buy either a wall poster commemorating Thor Heyerdahl's Pacific crossing aboard the Kon-Tiki or decorative garden figurines. Be on the lookout for the happiest person in the room.
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The earliest known use of paper currency was about 1270 in China during the rule of Kubla Khan.
"It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things. "

-- Elinor Smith, aviator

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