The change in utility resulting from a given change in income. This is a specialized case of the general notion of marginal utility, which is simply the change in utility resulting from a given change in the consumption of a good. Marginal utility of income is key to identifying alternative risk preferences, including risk aversion, risk neutrality, and risk loving. These three risk preferences are indicated by three marginal utility of income possibilities, decreasing (risk aversion), increasing (risk loving), and constant (risk neutrality).

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THIS MEANS WAR!! Batten down the hatches. Circle the wagons! Sound the alarm! Head for the fallout shelter! Those seemingly quaint and courteous folk from the Republic of Northwest Queoldiola have upset the delicate balance of world peace. Perhaps I should explain. A group of investors from Northwest Queoldiola have been snooping around Shady Valley with the evil intentions of buying Shady Valley's very own Sonny Sullivan Sundials Extraordinaire manufacturing plant. How dare they! This is the good old U. S. of A. We don't want any foreigners buying up good old U. S. of A. property, do we? Before nuking Northwest Queoldiola we should consider this potentially messy topic of foreign investment.
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Today, you are likely to spend a great deal of time looking for the new strip mall out on the highway seeking to buy either arch supports for your shoes or an AC adapter that works with your MPG player. Be on the lookout for bottles of barbeque sauce that act TOO innocent.
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This isn't me! What am I?

-- Norman Cousins, editor, writer

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