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November 30, 2025 

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WIDGET: A fictitious good commonly used by economic instructors to demonstrate economic principles or undertake hypothetical analyses. For example, the analysis of short-run production for a firm might be demonstrated through the production of widgets. Alternatively, the law of demand might be illustrated with a table or curve comparing the price of widgets with the quantity demanded of widgets. If such a good exists, and there is no clear evidence that widgets have every existed, it is a small mechanical device, constructed of interlocking cogs, several knobs, and at least one handle. Widgets are most often used when thingamajigs and dohickies are unavailable.

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AVERAGE TOTAL COST CURVE

A curve that graphically represents the relation between average total cost incurred by a firm in the short-run product of a good or service and the quantity produced. The average total cost curve is constructed to capture the relation between average total cost and the level of output, holding other variables, like technology and resource prices, constant. The average total cost curve is one of three average curves. The other two are average variable cost curve and average fixed cost curve. A related curve is the marginal cost curve.

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Fact 4: Our Monopolized Markets

Our pedestrian's jaunt through the economy is not, unfortunately, an unrestrained shopping spree for confectioneries, spark plug tools, and Houston, Texas. We have other important errands to run. At the moment we need to hike over to Shady Valley's exclusive provider of cable television services, the Merciless Monolithic Media Masters Cable Television Company, Inc., to inquire about a mysterious fee that appeared last month's bill.

The good news is that the Merciless Monolithic Media Masters (the 4M people) Cable office is a mere 2 miles (3 kilometers for the metrically inclined) from the Shady Valley Central Town Sprawling Hills Shopping Mall. A hop, skip, and a moderately long jump later, our excursion through the economy takes us to the front door of the 4M Cable Television Company where I hope to discover why last month's cable bill included a $3,569 charge for something called "The Vacation Channel." I didn't even know I had a vacation channel. (But, I'm sure it's a great channel, and if I don't have it, then I will certainly subscribe. Please don't disconnect me.)

Of course, because this an afternoon workday, the doors of the 4M office are locked. I can almost make out, through the expensive stained glass windows, what appears to be several Merciless Monolithic Media Masters Cable Television employees, with champaign bottles in hand, dancing on expensive mahogany desks. Let's not disturb them. As they say in the cable business, an upset worker is a disconnected customer.
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Today, you are likely to spend a great deal of time at the confiscated property police auction wanting to buy either a birthday greeting card for your mother that doesn't look like a greeting card or a handcrafted spice rack. Be on the lookout for jovial bank tellers.
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Mark Twain said "I wonder how much it would take to buy soap buble if there was only one in the world."
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