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May 26, 2026 

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FALLACY OF MASS APPEAL: The logical fallacy of arguing that something is "correct" or "true" because a majority of the population thinks so. This is commonly used by both advertisers and politicians. Just because something is popular, doesn't mean it's "right." In fact, a cynic might argue that being popular probably makes it "wrong."

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CONSUMER CONFIDENCE INDEX

A measure of consumer attitudes, preferences, and expectations concerning the state of the economy and business cycle conditions that is compiled each month by The Conference Board. The Conference Board is also responsible for compiling the leading, coincident, and lagging economic indicators. The Consumer Confidence Index is one of two primary measures of consumer attitudes. The other is the Index of Consumer Sentiment developed by the University of Michigan.

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BEIGE MUNDORTLE
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Today, you are likely to spend a great deal of time searching for rummage sales wanting to buy either a desktop calendar with all federal and state holidays highlighted or a half-dozen helium filled balloons. Be on the lookout for celebrities who speak directly to you through your television.
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Mark Twain said "I wonder how much it would take to buy soap buble if there was only one in the world."
"Try not to become a man of success, but rather try to become a man of value. "

-- Albert Einstein

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