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NONDURABLE: A good bought by consumers that tends to last for less than a year. Common examples are food and clothing. The notable thing about nondurable goods is that consumers tend to continue buying them regardless of the ups and downs of the business cycle.
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LAW OF DIMINISHING MARGINAL UTILITY A principle stating that as the quantity of a good consumed increases, eventually each additional unit of the good provides less additional utility--that is, marginal utility decreases. Each subsequent unit of a good is valued less than the previous one. The law of diminishing marginal utility helps to explain the negative slope of the demand curve and the law of demand.
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PURPLE SMARPHIN
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Today, you are likely to spend a great deal of time going from convenience store to convenience store trying to buy either a bottle of blackcherry flavored spring water or a travel case for you toothbrush. Be on the lookout for neighborhood pets, especially belligerent parrots.
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The first paper currency used in North America was pasteboard playing cards "temporarily" authorized as money by the colonial governor of French Canada, awaiting "real money" from France.
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"Believe one who has tried it. " -- Virgil, Roman poet
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AFEA
American Farm Economic Association
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