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ADVERTISING: Information provided about a product by a company to promote or maintain sales, revenue, and or profit. Advertising is often an explicit method of signalling that sellers use to provide information to buyers. The primary objective of advertising from the sellers perspective is to increase (or at least maintain) demand for a product. To accomplish this objective advertising provides buyers with two important types of information -- prices and product quality.

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ECONOMIC THINKING

A way of looking at and analyzing the way the world works by comparing the cost of an action with the benefit generated. The study of economics is the process of economic thinking about issues related to the scarcity problem.

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Today, you are likely to spend a great deal of time waiting for visits from door-to-door solicitors seeking to buy either a rechargeable battery for your computer or shoe laces for your snow boots. Be on the lookout for vindictive digital clocks with revenge on their minds.
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The penny is the only coin minted by the U.S. government in which the "face" on the head looks to the right. All others face left.
"Argue for your limitations, and sure enough, they're yours."

-- Richard Bach

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