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UNDIFFERENTIATED: A targeting strategy that is based on a homogeneous market. This is one where the total market has similar needs for the product. Typically, this market only requires one marketing mix to satisfy all persons.
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LOGROLLING The trading of votes to ensure a favorable outcome for two or more separate decisions. Logrolling occurs when each of two people agree to vote for the other's project to ensure that both are passed. A votes for B and B votes for A. Logrolling is commonly used when neither decision is able to obtain the necessary majority of the votes needed for passage on their own accord. Explicit logrolling is when each of two voters agree to cast separate votes for two separate programs. Implicit logrolling is when two separate programs or policies are combined into a single package, which is then subject to a single vote. Logrolling can generate either an efficient or an inefficient allocation of resources, meaning that efficiency is irrelevant to the logrolling process.
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PINK FADFLY
[What's This?]
Today, you are likely to spend a great deal of time at a garage sale seeking to buy either a cross-cut paper shredder or a birthday greeting card for your father. Be on the lookout for strangers with large satchels of used undergarments.
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This isn't me! What am I?
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In his older years, Andrew Carnegie seldom carried money because he was offended by its sight and touch.
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"Divide each difficulty into as many parts as is feasible and necessary to resolve it." -- Rene Descartes
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FOMC
Federal Open Market Committee
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