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NONBANK PUBLIC: Everyone in the economy except banks and government banking authorities. The nonbank public includes consumers, businesses, and most government entities. The designation of nonbank public is most important for the money supply. In particular, the currency component of the money supply is that held by the nonbank public. This is the currency that his actually in circulation and which can be used to purchase goods and services. Banks and government banking authorities also hold currency. The currency held by bank is termed vault cash. Government banking entities, such as Federal Reserve Banks of the U.S. Treasury Department also hold uncirculated currency in inventory.

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UTILITY MAXIMIZATION

The process or goal of obtaining the highest level of utility from the consumption of goods or services. The goal of maximizing utility is a key assumption underlying consumer behavior studied in consumer demand theory. Consumers are assumed to make choices, especially concerning the purchase of goods, such that they obtain the highest possible level of satisfaction. Utility maximization can be achieved at the peak of the total utility curve.

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Today, you are likely to spend a great deal of time browsing about a thrift store trying to buy either a stretchable, flexible watch band or high-gloss photo paper that works with your printer. Be on the lookout for rusty deck screws.
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In 1914, Ford paid workers who were age 22 or older $5 per day -- double the average wage offered by other car factories.
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