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TARGETING STRATEGY: The initial step in the target market/segmentation process by which a company develops an overall picture of who the specific buyer group might be. The three types of strategies are: undifferentiated, differentiated, and concentrated. Targeting strategies are based on whether the market is homogeneous or heterogeneous.

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FRICTIONAL UNEMPLOYMENT

Unemployment attributable to the time required to match production activities with qualified resources. Frictional unemployment essentially occurs because resources, especially labor, are in the process of moving from one production activity to another. Employers are seeking workers and workers are seeking employment, the two sides just have not matched up. This mismatch is largely the result of limited information, which is often compounded by geographic separation between producers and resources. Frictional unemployment is one of four unemployment sources. The other three are cyclical unemployment, seasonal unemployment, and structural unemployment. Frictional and structural unemployment are the two components of natural unemployment.

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BROWN PRAGMATOX
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Today, you are likely to spend a great deal of time surfing the Internet trying to buy either a birthday greeting card for your aunt or a wall poster commemorating the moon landing. Be on the lookout for the happiest person in the room.
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The average bank teller loses about $250 every year.
"Ships are safe in harbor. But that is not what ships are for."

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Council for European Economic Cooperation
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