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FIFTH RULE OF IMPERFECTION: The fifth of seven basic rules of the economy. It is the observation that the real world is not perfect. This means markets often fail to achieve efficiency because of several failings. This also means that government seldom enacts the policies needed to correct market failings. We are usually faced with the lesser of evils.

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MARGINAL REVENUE CURVE

A curve that graphically represents the relation between the marginal revenue received by a firm for selling its output and the quantity of output sold. A firm maximizes profit by producing the quantity of output found at the intersection of the marginal revenue curve and marginal cost curve. The marginal revenue curve for a firm with no market control is horizontal. The marginal revenue curve for a firm with market control is negatively sloped and lies below the average revenue curve.

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YELLOW CHIPPEROON
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Today, you are likely to spend a great deal of time browsing about a thrift store hoping to buy either a genuine down-filled comforter or a 200-foot blue garden hose. Be on the lookout for deranged pelicans.
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In his older years, Andrew Carnegie seldom carried money because he was offended by its sight and touch.
"Chance favors only the prepared mind."

-- Louis Pasteur, biologist

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