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PREDATORY PRICING: The process in which a firm with market control reduces prices below average total cost with the goal of forcing competitors into bankruptcy. This practice is most commonly undertaken by oligopoly firms seeking to expand their market shares and gain greater market control. Predatory price has been outlawed by antitrust laws, but it can be difficult to prove, and is thus likely exists more than most people think.

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OLIGOPOLY, CHARACTERISTICS

The three most important characteristics of oligopoly are: (1) an industry dominated by a small number of large firms, (2) firms sell either identical or differentiated products, and (3) the industry has significant barriers to entry.

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Today, you are likely to spend a great deal of time wandering around the downtown area seeking to buy either an ink cartridge for your printer or a rechargeable battery for your camera. Be on the lookout for crowded shopping malls.
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Two and a half gallons of oil are needed to produce one automobile tire.
"Concentration is the secret of strength in politics, in war, in trade, in short in all management of human affairs. "

-- Ralph Waldo Emerson, philosopher, poet

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