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LEARNING: A person's changes in thinking and behavior due to environmental experiences. A consumer learns about products and services based on information input and subsequent adjustments in buying patterns. This is important in the promotion element of the marketing mix. Typically a potential customer requires 6 exposures to a product name in order to develop retention (learning).

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ELASTICITY AND DEMAND SLOPE

The slope of a straight-line demand curve, one with a constant slope, has constantly changing elasticity. It includes all five elasticity alternatives--perfectly elastic, relatively elastic, unit elastic, relatively inelastic, and perfectly inelastic. No two points on a straight-line demand curve have the same elasticity.

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APLS

YELLOW CHIPPEROON
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Today, you are likely to spend a great deal of time looking for a downtown retail store hoping to buy either a three-hole paper punch or decorative picture frames. Be on the lookout for vindictive digital clocks with revenge on their minds.
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On a typical day, the United States Mint produces over $1 million worth of dimes.
"Don't judge each day by the harvest you reap but by the seeds that you plant. "

-- Robert Louis Stephenson, writer

APR
Annual Percentage Rate
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