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SEGMENTATION VARIABLES: Characteristics of organizations, groups, and individuals which are used to divide a market into smaller units or segments. Some of these characteristics would be age, gender, geographic location, or psychological factors. Typically, these can be grouped into 4 categories; demographic, geographic, psychological, and behavioristic.The marketer uses these variables to develop a target market for their products or services.
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BANKING An industry containing depository institutions that provide financial intermediary services and safekeeping of checkable deposits that make up an important portion of the economy's money supply. These depository institutions--including traditional commercial banks, credit unions, savings and loan associations, and mutual savings banks--pursue financial intermediation and deposit safekeeping through fractional-reserve banking. Banking is regulated by the Federal Reserve System, Federal Deposit Insurance Corporation, and the Comptroller of the Currency, among a host of other federal and state regulators.
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BLACK DISMALAPOD
[What's This?]
Today, you are likely to spend a great deal of time at a flea market trying to buy either galvanized steel storage shelves or a large green chalkboard shaped like the state of Maine. Be on the lookout for deranged pelicans.
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This isn't me! What am I?
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It's estimated that the U.S. economy has about $20 million of counterfeit currency in circulation, less than 0.001 perecent of the total legal currency.
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"Concentrate all your thoughts upon the work at hand. The sun's rays do not burn until brought to a focus." -- Alexander Graham Bell, inventor
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AIFT
American Institute for Foreign Trade
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