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October 3, 2026 

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FALLACY OF MASS APPEAL: The logical fallacy of arguing that something is "correct" or "true" because a majority of the population thinks so. This is commonly used by both advertisers and politicians. Just because something is popular, doesn't mean it's "right." In fact, a cynic might argue that being popular probably makes it "wrong."

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ALLOCATIVE EFFICIENCY

Obtaining the most consumer satisfaction from available resources. In other words, resources are allocated in such a way that consumer satisfaction is at its highest possible level. This is also termed either efficiency or economic efficiency.

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APLS

PURPLE SMARPHIN
[What's This?]

Today, you are likely to spend a great deal of time watching infomercials wanting to buy either a T-shirt commemorating yesterday or a pair of handcrafted oven mitts. Be on the lookout for letters from the Internal Revenue Service.
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Okun's Law posits that the unemployment rate increases by 1% for every 2% gap between real GDP and full-employment real GDP.
"Managing intellectual assets has become the single most important task of business. "

-- Thomas Stewart, author

JEP
Journal of Economic Perspectives
A PEDestrian's Guide
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