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PERFECT COMPETITION AND SHORT-RUN SUPPLY CURVE: A perfectly competitive firm's supply curve is that portion of its' marginal cost curve that lies above the minimum of the average variable cost curve. A perfectly competitive firm maximizes profit by producing the quantity of output that equates price and marginal cost. As such, the firm moves along it's marginal cost curve in response to alternative prices. Because the marginal cost curve is positively sloped due to the law of diminishing marginal returns, the firm's supply curve is also positively sloped.
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PRINCIPLE A generally accepted, verified, proven, fundamental law of nature. A principle captures a cause-and-effect relation about the workings of the world that has been tested and verified through the scientific method. The law of demand, law of increasing opportunity cost, and law of diminishing marginal utility are three fundamental (and extremely important) economic principles.
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BLACK DISMALAPOD
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Today, you are likely to spend a great deal of time flipping through the yellow pages trying to buy either a remote controlled train set or a genuine down-filled snow parka. Be on the lookout for neighborhood pets, especially belligerent parrots.
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The 1909 Lincoln penny was the first U.S. coin with the likeness of a U.S. President.
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"The time your game is most vulnerable is when you're ahead; never let up. " -- Rod Laver, Tennis player
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