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LEARNING: A person's changes in thinking and behavior due to environmental experiences. A consumer learns about products and services based on information input and subsequent adjustments in buying patterns. This is important in the promotion element of the marketing mix. Typically a potential customer requires 6 exposures to a product name in order to develop retention (learning).
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SUPPLY PRICE The minimum price that sellers are willing and able to accept for a given quantity of a good. While sellers might be willing and able to accept more than the supply price for a given quantity, they are not willing and able to accept less. The supply curve is a plot of the supply price for each quantity.
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Natural gas has no odor. The smell is added artificially so that leaks can be detected.
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"Most human beings have an almost infinite capacity for taking things for granted. " -- Aldous Huxley, writer
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CCAPM
Consumption-Based Capital Asset Pricing Model
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