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PERSONALITY: A consistent pattern of behavior in certain situations. These behavioral tendencies are influenced by both hereditary and environmental factors resulting in individual characteristics. Marketing researchers look for certain personality characteristics that affect patterns of consumer buying behavior.

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EQUILIBRIUM, LONG-RUN AGGREGATE MARKET

The state of equilibrium that exists in the long-run aggregate market when real aggregate expenditures are equal to full-employment real production with no imbalances to induce changes in the price level or real production. The opposing forces of aggregate demand (the buyers) and long-run aggregate supply (the sellers) exactly offset each other. At the existing price level, the four macroeconomic sectors (household, business, government, and foreign) purchase all of the real production that they seek and producers sell all of the real production that they have.

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WHITE GULLIBON
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Today, you are likely to spend a great deal of time searching for a specialty store seeking to buy either pink cotton balls or a genuine down-filled comforter. Be on the lookout for high interest rates.
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A U.S. dime has 118 groves around its edge, one fewer than a U.S. quarter.
"Success doesn't come to you . . . you go to it "

-- Marva Collins, Educator

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