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DISEQUILIBRIUM: The state that exists when opposing forces do not offset each other and there is an inherent tendency for change. Disequilibrium is most noted in market analysis in which the opposing forces are demand (the buyers) and supply (the sellers). The result is either a shortage, which entices the market price to rise, or a surplus, which entices the market price to fall.

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ASYMMETRIC INFORMATION

Information is not equally available to everyone. Asymmetric information results because efficient information search inevitably stops short of compete information. Some people obtain more benefits from information than others, are willing to incur higher search costs, and thus end up knowing more. Or they incur lower information search costs and have easier access to the information. In a market, sellers tend to have more information about the good than buyers. Asymmetric information gives rise to adverse selection, moral hazard, and the principal-agent problem. These problems can be lessened through signalling and screening.

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Today, you are likely to spend a great deal of time at a dollar discount store wanting to buy either a cell phone case or a pair of designer sunglasses. Be on the lookout for infected paper cuts.
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Francis Bacon (1561-1626), a champion of the scientific method, died when he caught a severe cold while attempting to preserve a chicken by filling it with snow.
"The only profit center is the customer. "

-- Peter Drucker, management consultant

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