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SLOPE, INVESTMENT LINE: The positive slope of the investment line is also termed the marginal propensity to invest (MPI). This slope is greater than zero but less than one, reflecting induced investment. The slope of the investment line affects the slope of the aggregate expenditures line and thus also affects the magnitude of the multiplier process.

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DEMAND DETERMINANTS

Five ceteris paribus factors that affect demand, but which are assumed constant when a demand curve is constructed. They are buyers' income, buyers' preferences, other prices, buyers' expectations, and number of buyers. Changes in the demand determinants cause shifts of the demand curve and disruptions of the market.

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GRAY SKITTERY
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Today, you are likely to spend a great deal of time wandering around the shopping mall wanting to buy either a revolving spice rack or a how-to book on home repairs. Be on the lookout for door-to-door salesmen.
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This isn't me! What am I?

A thousand years before metal coins were developed, clay tablet "checks" were used as money by the Babylonians.
"The greatest use of life is to spend it for something that will outlast it."

-- William James, psychologist

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American Assocation of Commercial Publications
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