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LEARNING: A person's changes in thinking and behavior due to environmental experiences. A consumer learns about products and services based on information input and subsequent adjustments in buying patterns. This is important in the promotion element of the marketing mix. Typically a potential customer requires 6 exposures to a product name in order to develop retention (learning).

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RESOURCE MARKETS

Markets that exchange the services of the four factors of production--labor, capital, land, and entrepreneurship. The buyer of factor services is business sector. The seller of these services is the household sector. The study of macroeconomics is concerned with imbalances in the resource markets, especially surpluses and the resulting unemployment of resources. The resource markets, also termed factor markets, are one of three primary sets of macroeconomic markets. The other two are product markets and financial markets.

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APLS

BROWN PRAGMATOX
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Today, you are likely to spend a great deal of time at an auction wanting to buy either a set of serrated steak knives, with durable plastic handles or a pair of blue silicon oven mitts. Be on the lookout for deranged pelicans.
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Mark Twain said "I wonder how much it would take to buy soap buble if there was only one in the world."
"The shifts of fortune test the reliability of friends. "

-- Marcus Tullius Cicero, Roman statesman

AIBD
Association of International Bond Dealers (now called International Securities Market Association)
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