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BRAND NAME: That part of a brand that can be spoken. McDonald's use both its name and the "Golden Arches" as part of its brand. McDonald's would be the brand name.

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MARKET CONTROL

The ability of buyers or sellers to exert influence over the price or quantity of a good, service, or commodity exchanged in a market. Market control largely depends on the number of competitors on each side of the market. If a market has relatively few buyers, but many sellers, then limited competition on the demand-side of the market means buyers tend to have relatively more market control than sellers. The converse occurs if a market has many buyers, but relatively few sellers. This is also termed market power.

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BEIGE MUNDORTLE
[What's This?]

Today, you are likely to spend a great deal of time calling an endless list of 800 numbers looking to buy either a how-to book on wine tasting or a bookshelf that will fit in your closet. Be on the lookout for neighborhood pets, especially belligerent parrots.
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This isn't me! What am I?

A thousand years before metal coins were developed, clay tablet "checks" were used as money by the Babylonians.
"Far and away the best prize that life has to offer is the chance to work hard at work worth doing."

-- Theodore Roosevelt, 26th US president

HDI
Human Development Index
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