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MARKET STRUCTURE: The manner in which a market is organized, based largely on the number of firms in the industry. The four basic market structure models are: perfect competition, monopoly, monopolistic competition, and oligopoly. The primary difference between each is the number of firms on the supply side of a market. Both perfect competition and monopolistic competition have a large number of relatively small firms selling output. Oligopoly has a small number of relatively large firms. And monopoly has a single firm.

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FALLACY OF FALSE AUTHORITY

The logical fallacy of arguing that something is "correct" or "true" because an "expert" in an unrelated area says so. This is commonly used by both advertisers, politicians, and anyone who relies an "apparent expert" for the "correct" answers to controversial issues.

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PURPLE SMARPHIN
[What's This?]

Today, you are likely to spend a great deal of time flipping through mail order catalogs seeking to buy either decorative picture frames or storage boxes for your income tax returns. Be on the lookout for door-to-door salesmen.
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The average length of a "business lunch" is about 36 minutes.
"Old minds are like old horses; you must exercise them if you wish to keep them in working order. "

-- John Adams, 2nd US president

SPSS
Statistical Product and Service Solutions, Statistical Package for the Social Sciences (software)
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