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PACKAGING: The container and graphic design variable in the marketing mix, (sometimes included in the product). Changes in product distribution and government regulations in contents identification have made the packaging variable a very important component in the organizationŐs marketing strategy. Packaging completes the marketing process by giving the consumer vital information just prior to making the final buy decision.

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SCARCE RESOURCE

A resource with an available quantity less than its desired use. Scarce, or economic, resources are also called factors of production and are generally classified as either labor, capital, land, or entrepreneurship. Scarce resources are the workers, equipment, raw materials, and organizers used to produce scarce goods. Like the more general society-wide condition of scarcity, a given resource falls into the scarce category because it has a limited availability in combination with greater (potentially unlimited) productive uses.

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Today, you are likely to spend a great deal of time at the confiscated property police auction trying to buy either car battery jumper cables or a dozen high trajectory optic orange golf balls. Be on the lookout for empty parking spaces that appear to be near the entrance to a store.
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The portrait on the quarter is a more accurate likeness of George Washington than that on the dollar bill.
"The work of the individual still remains the spark that moves mankind forward. "

-- Igor Sikorsky, aeronautical engineer

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