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UNDIFFERENTIATED: A targeting strategy that is based on a homogeneous market. This is one where the total market has similar needs for the product. Typically, this market only requires one marketing mix to satisfy all persons.

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TAXES

Legally mandated payments to government that are NOT made in exchange for a good or service. The primary reason government collects taxes is the revenue needed to pay for government expenditures, especially administrative expenses and the provision of public goods. Taxes are one of two methods of obtaining the revenue the government sector uses to pay for expenditures. The other is government borrowing.

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APLS

RED AGGRESSERINE
[What's This?]

Today, you are likely to spend a great deal of time at a crowded estate auction hoping to buy either a how-to book on meeting people or clothing for your pet iguana. Be on the lookout for celebrities who speak directly to you through your television.
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This isn't me! What am I?

John Maynard Keynes was born the same year Karl Marx died.
"Kites rise highest against the wind, not with it. "

-- Winston Churchill, British prime minister

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