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PLANNING CURVE: Another term for the long-run average cost curve (LRAC). Using the name planning curve indicates that the long-run average cost curve is used to "making plans" especially concerning the desired scale of operations of a firm. That is, in the long run a firm will seek the plant size that maximizes long-run profit by equating long-run marginal cost and marginal revenue. It will then pick out the appropriate plant size off the long-run average cost with the minimum short-run average total cost.
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AGGREGATE DEMAND AND MARKET DEMAND The aggregate demand curve, or AD curve, has similarities to, but differences from, the standard market demand curve. Both are negatively sloped. Both relate price and quantity. However, the market demand curve is negatively sloped because of the income and substitution effects and the aggregate demand curve is negatively sloped because of the real-balance, interest-rate, and net-export effects.
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YELLOW CHIPPEROON
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Today, you are likely to spend a great deal of time browsing about a thrift store looking to buy either a black duffle bag with velcro closures or any book written by Isaac Asimov. Be on the lookout for letters from the Internal Revenue Service.
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Rosemary, long associated with remembrance, was worn as wreaths by students in ancient Greece during exams.
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"It has been my philosophy of life that difficulties vanish when faced boldly. " -- Isaac Asimov
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