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DECISION MAKING PROCESS: The five step decision making process the consumer uses to complete a purchasing decision. Step one is defining the problem. Step two is collecting data on possible choices. Step three is evaluating the alternatives. Step four is making a decision. Step five is post-purchase behavior, sometimes buyerÕs remorse.
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SECOND ESTATE Another term for the business sector. This is one of four divisions of society based on economic function. The other three are government as the first estate, consumers as the third estate, and journalists as the fourth estate.
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RED AGGRESSERINE
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Today, you are likely to spend a great deal of time touring the new suburban shopping complex trying to buy either a how-to book on wine tasting or a bookshelf that will fit in your closet. Be on the lookout for crowded shopping malls.
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This isn't me! What am I?
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A half gallon milk jug holds about $50 in pennies.
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"I was always looking outside myself for strength and confidence, but it comes from within. It is there all the time. " -- Anna Freud, psychologist
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