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DECISION MAKING PROCESS: The five step decision making process the consumer uses to complete a purchasing decision. Step one is defining the problem. Step two is collecting data on possible choices. Step three is evaluating the alternatives. Step four is making a decision. Step five is post-purchase behavior, sometimes buyerÕs remorse.

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MARKET

The organized exchange of commodities (goods, services, or resources) between buyers and sellers within a specific geographic area and during a given period of time. Markets are the exchange between buyers who want a good (the demand-side of the market) and the sellers who have it (the supply-side of the market).

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RED AGGRESSERINE
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Today, you are likely to spend a great deal of time touring the new suburban shopping complex looking to buy either storage boxes for your winter clothes or several magazines on time travel. Be on the lookout for malfunctioning pocket calculators.
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In the late 1800s and early 1900s, almost 2 million children were employed as factory workers.
"The world is not dangerous because of those who do harm but because of those who look at it without doing anything. "

-- Albert Einstein, physicist

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Autoregressive Conditional Heteroskedasticity
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