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PERSONALITY: A consistent pattern of behavior in certain situations. These behavioral tendencies are influenced by both hereditary and environmental factors resulting in individual characteristics. Marketing researchers look for certain personality characteristics that affect patterns of consumer buying behavior.

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AVERAGE REVENUE, MONOPOLISTIC COMPETITION

The revenue received for selling a good per unit of output sold, found by dividing total revenue by the quantity of output. Average revenue often goes by a simpler and more widely used term... price. For a monopolistically competitive firm average revenue is greater than marginal revenue. Average revenue for a monopolistically competitive firm is often depicted by a negatively-sloped average revenue curve.

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APLS

GRAY SKITTERY
[What's This?]

Today, you are likely to spend a great deal of time at a flea market hoping to buy either a genuine down-filled snow parka or throw pillows for your living room sofa. Be on the lookout for slow moving vehicles with darkened windows.
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This isn't me! What am I?

In the early 1900s around 300 automobile companies operated in the United States.
"Few things help an individual more than to place responsibility upon them and to let them know that you trust them."

-- Booker T. Washington

ECU
European Currency Unit
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