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PLANT: The physical capital (building and equipment) at a particular location used for the production of goods and services. While the term plant is occasional used synonymously with the terms firm or business, when economists get down to specifics, which they are prone to do, the term plant is used ONLY for a specific production facility. As such, it best used synonymously with the term factory.
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AVERAGE TOTAL COST Total cost per unit of output, found by dividing total cost by the quantity of output. When compared with price (per unit revenue), average total cost (ATC) indicates the per unit profitability of a profit-maximizing firm. Average total cost is one of three average cost concepts important to short-run production analysis. The other two are average fixed cost and average variable cost. A related concept is marginal cost.
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The average bank teller loses about $250 every year.
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"A genius is a talented person who does his homework." -- Thomas Edison
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MCP
Marginal Cost Pricing
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