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PACKAGING: The container and graphic design variable in the marketing mix, (sometimes included in the product). Changes in product distribution and government regulations in contents identification have made the packaging variable a very important component in the organizationŐs marketing strategy. Packaging completes the marketing process by giving the consumer vital information just prior to making the final buy decision.

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FIRST RULE OF SCARCITY

The first of seven basic rules of the economy, stating that the world is faced with limited resources but unlimited wants and needs satisfied from these resources. Scarcity is THE economy problem upon which the entire study of economics is built. A primary implication of scarcity is that the pursuit of an activity results in an opportunity cost.

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Today, you are likely to spend a great deal of time surfing the Internet seeking to buy either a green and yellow striped sweater vest or a Boston Red Sox baseball cap. Be on the lookout for rusty deck screws.
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Much of the $15 million used by the United States to finance the Louisiana Purchase from France was borrowed from European banks.
"The greatest glory in living lies not in never falling, but in rising every time we fall. "

-- Nelson Mandela, statesman

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