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RATIONAL BEHAVIOR: The notion that people make decisions based on the desire to obtain the greatest amount of satisfaction. Rational behavior essential means that people prefer more to less. The presumption of rational behavior underlies most economic analyses, especially those applied to consumer demand theory.
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FALLACY OF FALSE AUTHORITY The logical fallacy of arguing that something is "correct" or "true" because an "expert" in an unrelated area says so. This is commonly used by both advertisers, politicians, and anyone who relies an "apparent expert" for the "correct" answers to controversial issues.
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BLACK DISMALAPOD
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Today, you are likely to spend a great deal of time looking for a downtown retail store seeking to buy either a bottle of blackcherry flavored spring water or a travel case for you toothbrush. Be on the lookout for gnomes hiding in cypress trees.
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The average bank teller loses about $250 every year.
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"Few things help an individual more than to place responsibility upon them and to let them know that you trust them." -- Booker T. Washington
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