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ORDINAL UTILITY: A method of analyzing utility, or satisfaction derived from the consumption of goods and services, based on a relative ranking of the goods and services consumed. With ordinal utility, goods are only ranked only in terms of more or less preferred, there is no attempt to determine how much more one good is preferred to another. Ordinal utility is the underlying assumption used in the analysis of indifference curves and should be compared with cardinal utility, which (hypothetically) measures utility using a quantitative scale.

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ABILITY-TO-PAY PRINCIPLE

A taxation principle stating that taxes should be based on the ability to pay taxes. The ability-to-pay principle works from the proposition that those who have the greatest income should pay the most taxes. The ability-to-pay principle is the only reasonable way to finance the provision of public goods such as national defense, public health, and environmental quality. This is one of two taxation principles. The other is the benefit principle, which states taxes should be based on the benefits received.

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Today, you are likely to spend a great deal of time at a dollar discount store hoping to buy either a set of hubcaps or handcrafted decorations to hang on your walls. Be on the lookout for celebrities who speak directly to you through your television.
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The average bank teller loses about $250 every year.
"You just don't luck into things as much as you'd like to think you do. You build step by step, whether it's friendships or opportunities. "

-- Barbara Bush, first lady

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