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ORDINAL UTILITY: A method of analyzing utility, or satisfaction derived from the consumption of goods and services, based on a relative ranking of the goods and services consumed. With ordinal utility, goods are only ranked only in terms of more or less preferred, there is no attempt to determine how much more one good is preferred to another. Ordinal utility is the underlying assumption used in the analysis of indifference curves and should be compared with cardinal utility, which (hypothetically) measures utility using a quantitative scale.

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BANK BALANCE SHEET

A record of the assets, liabilities, and net worth of a bank at a given point in time. Assets are what a bank owns. Liabilities are what a bank owes. Net worth is the difference between the two and what is claimed by or owed to the owners of the bank. By definition, a balance sheet must balance. The assets on one side are equal to the liabilities and net worth on the other.

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Today, you are likely to spend a great deal of time at a dollar discount store wanting to buy either a cell phone case or a pair of designer sunglasses. Be on the lookout for infected paper cuts.
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General Electric is the only stock from the original 1896 Dow Jones Industrial Average remaining in the current index.
"The only profit center is the customer. "

-- Peter Drucker, management consultant

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