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DEMAND INCREASE: An increase in the willingness and ability of buyers to buy a good at the existing price, illustrated by a rightward shift of the demand curve. An increase in demand results in an increase in equilibrium quantity and an increase in equilibrium price.

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SHORT-RUN PRODUCTION ALTERNATIVES

A firm faces three production options in the short run based on a comparison between price, average total cost, and average variable cost. If price is greater than average total cost, a firm earns an economic profit by producing the quantity that equates marginal revenue with marginal cost. If price is less than average total cost but greater than average variable cost, a firm incurs an economic loss, but produces the quantity that equates marginal revenue with marginal cost. If price is less than average variable cost, a firm shuts down production in the short run, incurring an economic loss equal to total fixed cost.

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Today, you are likely to spend a great deal of time watching the shopping channel wanting to buy either any book written by Isaac Asimov or a how-to book on building remote controlled airplanes. Be on the lookout for poorly written technical manuals.
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In the early 1900s around 300 automobile companies operated in the United States.
"My philosophy of life is that if we make up our mind what we are going to make of our lives, then work hard toward that goal, we never lose - somehow we win out."

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