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EFFICIENT SEARCH: Decreasing marginal search benefit and increasing marginal search cost suggest that the most efficient search lies somewhere between zero effort and complete information. The most efficient level of search effort is given by the equality of marginal search benefit and marginal search cost.

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BANKS

Financial intermediaries that function as depository institutions, maintaining deposits, making loans, and directly controlling the checkable deposits portion of the economy's money supply. As financial intermediaries, banks match up lenders and borrowers, using deposits for loans. However, banks are also responsible for maintaining liquid checkable deposits that are used as money for the economy. The generic term "banks" or "commercial banks" is used in reference to traditional banks, as well as checking-account issuing thrift institutions--credit unions, savings and loan associations, and mutual savings banks.

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Today, you are likely to spend a great deal of time browsing about a thrift store wanting to buy either a pair of designer sunglasses or looseleaf notebook paper. Be on the lookout for defective microphones.
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One of the largest markets for gold in the United States is the manufacturing of class rings.
"If you don't have time to do it right, when will you have time to do it over?"

-- John Wooden, Basketball coach

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