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SELF-CONCEPT: A person's view or image of herself or himself. This is closely related to one's personality. A poor self-concept or negative sense of oneself can have a damaging affect on a person's ability to interact with others. Those who have a positive self-concept tend to believe in who they are and have confidence in their abilities to deal with various situations. Marketing researchers know that consumers tend to make purchases that reflect and enhance self-concept.

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DEMAND DEPOSITS

Standard checking accounts maintained by commercial banks. They pay no interest on balances and as the name indicates, the funds can be withdrawn "on demand," which is accomplished by writing a check. Demand deposits on the only type of checkable deposits that can be legally offered to businesses. Demand deposits are one type of checkable deposits. Others are NOW accounts, share drafts, and ATS accounts.

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Today, you are likely to spend a great deal of time looking for the new strip mall out on the highway hoping to buy either a bottle of blackcherry flavored spring water or a travel case for you toothbrush. Be on the lookout for jovial bank tellers.
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Okun's Law posits that the unemployment rate increases by 1% for every 2% gap between real GDP and full-employment real GDP.
"Nothing great has ever been achieved except by those who dared believe that something inside them was superior to circumstances. "

-- Bruce Barton, Advertising executive

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