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BRAND EQUITY: The intrinsic value a brand has in the market place. This value is developed over a period of time and because a brand is widely recognized. There is an amount of business that is repeatedly generated due to brand alone. Brand equity is achieved based on brand recognition, brand loyalty and perceived product quality. BMW has developed an image of high product quality and performance which in turn has created a high brand equity.
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PLANT The physical capital (building and equipment) at a particular location used for the production of goods and services. A plant, or factory, is usually a relatively large production operation (compared with something smaller, like a shop). While plant and firm are occasionally used synonymously, a given firm might own more than one plant and a given plant might be owned by more than one firm.
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ORANGE REBELOON
[What's This?]
Today, you are likely to spend a great deal of time at a going out of business sale wanting to buy either a how-to book on building remote controlled airplanes or an extra large beach blanket. Be on the lookout for small children selling products door-to-door.
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This isn't me! What am I?
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The average bank teller loses about $250 every year.
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"Divide each difficulty into as many parts as is feasible and necessary to resolve it." -- Rene Descartes
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SBDC
Small Business Development Center
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