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ADVERSE SELECTION: When a negotiation between two people with different amounts of information, that is, asymmetric information, restricts the quality of the good traded. This typically happens because the person with more information is able to negotiate a favorable exchange. This is frequently referred to as the "market for lemons."

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INNOVATION

The initial application of new products, technologies, and ideas that usually generate a beneficial improvement in society and the economy. In contrast to an invention, which is the act of creation, an innovation is the implementation of a product, technology, or idea. Innovations are changes in existing institutions and the status quo, prompted by risk-taking entrepreneurs, that promote prosperity and improved living standards.

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RED AGGRESSERINE
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Today, you are likely to spend a great deal of time looking for a downtown retail store looking to buy either a how-to book on fine dining or a coffee cup commemorating the first day of winter. Be on the lookout for the happiest person in the room.
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This isn't me! What am I?

Mark Twain said "I wonder how much it would take to buy soap buble if there was only one in the world."
"A ship ought not to be held by one anchor, nor life by a single hope. "

-- Epictetus, philosopher

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