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ADVERTISING: Information provided about a product by a company to promote or maintain sales, revenue, and or profit. Advertising is often an explicit method of signalling that sellers use to provide information to buyers. The primary objective of advertising from the sellers perspective is to increase (or at least maintain) demand for a product. To accomplish this objective advertising provides buyers with two important types of information -- prices and product quality.

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ECONOMICS OF INFORMATION

The study of the role that information plays in the economy and in the allocation of resources, with special attention paid to efficient information search. Key topics in this area of study and analysis are asymmetric information, moral hazard, adverse selection, signalling, and screening. This study of the economics of information also provides insight into the analysis of risk and uncertainty, which are important to insurance and financial markets.

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[What's This?]

Today, you are likely to spend a great deal of time surfing the Internet wanting to buy either an AC adapter for your CD player or storage boxes for your family photos. Be on the lookout for defective microphones.
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This isn't me! What am I?

The wealthy industrialist, Andrew Carnegie, was once removed from a London tram because he lacked the money needed for the fare.
"It is part of the American character to consider nothing as desperate. "

-- President Thomas Jefferson

APEC
Asia-Pacific Economic Co-operation
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