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DEMAND DETERMINANT: One of five basic basic ceteris paribus factors that affect demand, but which are assumed constant when a demand curve is constructed. Changes in any one causes a shift of the demand curve. The five demand determinants are: income, preferences, other prices, buyers' expectations, and number of buyers.

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FALLACY OF MASS APPEAL

The logical fallacy of arguing that something is "correct" or "true" because a majority of the population thinks so. This is commonly used by both advertisers and politicians. Just because something is popular, does not mean it is "right." In fact, a cynic might argue that being popular probably makes it "wrong."

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Today, you are likely to spend a great deal of time looking for a downtown retail store seeking to buy either a birthday gift for your mother or a weathervane with a horse on top. Be on the lookout for deranged pelicans.
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The Dow Jones family of stock market price indexes began with a simple average of 11 stock prices in 1884.
"Few things help an individual more than to place responsibility upon them and to let them know that you trust them."

-- Booker T. Washington

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American Depositary Receipt, Asset Depreciation Range
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