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LONG RUN: In terms of the macroeconomic analysis of the aggregate market, a period of time in which all prices, especially wages, are flexible, and have achieved their equilibrium levels. In terms of the microeconomic analysis of production and supply, a period of time in which all inputs in the production process are variable.
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RISK AVERSION A preference for risk in which a person prefers guaranteed or certain income over risky income. Risk aversion arises due to decreasing marginal utility of income. A risk averse person prefers to avoid risk and is willing to pay to do so, often through the purchase of insurance. This is one of three risk preferences. The other two are risk neutrality and risk loving.
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GRAY SKITTERY
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Today, you are likely to spend a great deal of time looking for a downtown retail store hoping to buy either an ink cartridge for your printer or a rechargeable battery for your camera. Be on the lookout for broken fingernail clippers.
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A half gallon milk jug holds about $50 in pennies.
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"Every generation of Americans needs to know that freedom exists not in doing what we like, but in having the right to do what we ought. " -- Pope John Paul II
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NEDO
National Economic Development Office
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