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RISK AVERSE: A person who values a certain income more than an equal amount of income that involves risk or uncertainty. To illustrate, let's say that you're given two options--(A) a guaranteed $1,000 or (b) a 50-50 chance of getting either $500 or $1,500. If you chose option A, then you're risk averse. Both options give you the same "expected" values. In other words, if you select option B a few hundred times, then your average amount over those few hundred times is $1,000.

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MARGINAL UTILITY

The additional utility obtained from the consumption or use of an additional unit of a good. It is specified as the change in total utility divided by the change in quantity. Marginal utility indicates what each additional unit of a good is worth to a consumer and provides a theoretical basis for understanding market demand and the law of demand. Marginal utility generally declines with increased consumption of a good, a reflection of the law of diminishing marginal utility.

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GRAY SKITTERY
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Today, you are likely to spend a great deal of time waiting for visits from door-to-door solicitors looking to buy either hand lotion, a big bottle of hand lotion or a lighted magnifying glass. Be on the lookout for neighborhood pets, especially belligerent parrots.
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Mark Twain said "I wonder how much it would take to buy soap buble if there was only one in the world."
"The ideals that have lighted my way, and time after time have given me new courage to face life cheerfully, have been kindness, beauty and truth. "

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QLR
Quasi-Likelihood Ratio
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