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MARGINAL TAX RATE: A tax rate that is the percentage of an incremental change in the tax base paid in taxes. Comparable to any marginal, this is the change in total taxes collected or paid divided by the change in the total value of the tax base. For example, if a person has a $10,000 increase in earnings from $40,000 to $50,000 and income taxes increase by $2,000 from $3,000 to $5,000 in taxes, then the marginal income tax rate is 20 percent. The contrasting term is average tax rate.

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PREFERENCES CHANGE, UTILITY ANALYSIS

A disruption of consumer equilibrium identified with utility analysis caused by changes in the preferences for a good, which likely results in a change in the quantities of the goods consumed. The change in preferences alters the marginal utility-price ratio and forces a reevaluation of the rule of consumer equilibrium.

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Today, you are likely to spend a great deal of time wandering around the shopping mall seeking to buy either a wall poster commemorating the 2000 Olympics or a flower arrangement with a lot of roses for your grandmother. Be on the lookout for small children selling products door-to-door.
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Post WWI induced hyperinflation in German in the early 1900s raised prices by 726 million times from 1918 to 1923.
"Do you want to be safe and good, or do you want to take a chance and be great?"

-- Jimmy Johnson, Football Coach

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