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HORIZONTAL MERGER: The consolidation under a single ownership of two separately-owned businesses in the same industry. An example of a horizontal merger would be two soft drink companies merging to form a single firm. A horizontal merger should be contrasted with vertical merger--two firms in different stages of the production of one good, such that the output of one business is the input of the other; and conglomerate merger--two firms in totally, completely separate industries.

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PERFECTLY INELASTIC

An elasticity alternative in which changes in one variable (usually price) do NOT cause any changes in another variable (usually quantity). Quantity is totally, completely unresponsive to price. Quantity just does not change, regardless of changes in price. This characterization of elasticity is most important for the price elasticity of demand and the price elasticity of supply. Perfectly inelastic is one of five elasticity alternatives. The other four are perfectly elastic, relatively elastic, relatively inelastic, and unit elastic.

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Today, you are likely to spend a great deal of time calling an endless list of 800 numbers seeking to buy either a travel case for you toothbrush or a looseleaf notebook binder. Be on the lookout for cardboard boxes.
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A scripophilist is one who collects rare stock and bond certificates, usually from extinct companies.
"The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it."

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