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FALLACY OF FALSE AUTHORITY: The logical fallacy of arguing that something is "correct" or "true" because an "expert" in an unrelated area says so. This is commonly used by both advertisers, politicians, and anyone who relies on their Uncle Clyde for the "correct" answers to all controversial issues. Not that I mean to belittle Uncle Clyde, who is a really nice man and an excellent barber, but he's just not an expert on economic policies.

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AVERAGE REVENUE CURVE

A curve that graphically represents the relation between average revenue received by a firm for selling its output and the quantity of output sold. Because average revenue is essentially the price of a good, the average revenue curve is also the demand curve for a firm's output. The average revenue curve for a firm with no market control is horizontal. The average revenue curve for a firm with market control is negatively sloped.

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PINK FADFLY
[What's This?]

Today, you are likely to spend a great deal of time waiting for visits from door-to-door solicitors seeking to buy either several magazines on time travel or 500 feet of telephone cable. Be on the lookout for gnomes hiding in cypress trees.
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The 22.6% decline in stock prices on October 19, 1987 was larger than the infamous 12.8% decline on October 29, 1929.
"Long-range goals keep you from being frustrated by short-term failures "

-- J. C. Penney, Retailer

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