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NONBANK PUBLIC: Everyone in the economy except banks and government banking authorities. The nonbank public includes consumers, businesses, and most government entities. The designation of nonbank public is most important for the money supply. In particular, the currency component of the money supply is that held by the nonbank public. This is the currency that his actually in circulation and which can be used to purchase goods and services. Banks and government banking authorities also hold currency. The currency held by bank is termed vault cash. Government banking entities, such as Federal Reserve Banks of the U.S. Treasury Department also hold uncirculated currency in inventory.

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FIRM OBJECTIVES

The standard economic assumption underlying the analysis of firms is profit maximization. Real world firms, however, might not, and many times do not, make decisions based on the profit-maximization objective, or at least exclusively on the profit-maximization objective. Other objectives include: (1) sales maximization, (2) pursuit of personal welfare, and (3) pursuit of social welfare.

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Today, you are likely to spend a great deal of time looking for a downtown retail store hoping to buy either a wall poster commemorating the 2000 Olympics or a flower arrangement with a lot of roses for your grandmother. Be on the lookout for spoiled cheese hiding under your bed hatching conspiracies against humanity.
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The penny is the only coin minted by the U.S. government in which the "face" on the head looks to the right. All others face left.
"There's only one corner of the universe you can be certain of improving and that's your own self. "

-- Aldous Huxley, writer

APEC
Asia-Pacific Economic Co-operation
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