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ADVERSE SELECTION: When a negotiation between two people with different amounts of information, that is, asymmetric information, restricts the quality of the good traded. This typically happens because the person with more information is able to negotiate a favorable exchange. This is frequently referred to as the "market for lemons."

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SIXTH RULE OF IGNORANCE

The sixth of seven basic rules of the economy, stating that obtaining information is a costly activity that requires resources with alternative uses. As such, no one knows everything and everyone is ignorant about something.

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Today, you are likely to spend a great deal of time calling an endless list of 800 numbers trying to buy either arch supports for your shoes or an AC adapter that works with your MPG player. Be on the lookout for the happiest person in the room.
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Al Capone's business card said he was a used furniture dealer.
"Even a mistake may turn out to be the one thing necessary to a worthwhile achievement."

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