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ENDPOINT FORMULA: A simple technique for calculating the coefficient of elasticity that estimates the elasticity for discrete changes in two variables, A and B. The distinguishing characteristic of this formula is that percentage changes are calculated based on the initial values of each variable. This is much simpler than the midpoint formula, which is based on the percentage change from an average of the initial and ending values. The primary problem with the endpoint formula is that different elasticity values are obtained for price increases than for price decreases of the same segment of the demand curve.

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POINT ELASTICITY

The relative responsiveness of a change in one variable (call it B) to an infinitesimally small change in another variable (call it A). The notion of point elasticity typically comes into play when discussing the elasticity at a specific point on a curve.

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Today, you are likely to spend a great deal of time lost in your local discount super center hoping to buy either a T-shirt commemorating the first day of spring or a coffee cup commemorating last Friday (you know why). Be on the lookout for crowded shopping malls.
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Woodrow Wilson's portrait adorned the $100,000 bill that was removed from circulation in 1929. Woodrow Wilson was removed from circulation in 1924.
"Try not to become a man of success but rather to become a man of value. "

-- Albert Einstein

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