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DEBIT CARD: An increasing popular means of accessing the funds in a bank checking account. While debit cards look (and taste) almost exactly like credit cards, they are fundamentally different in how they are processed on a bank's end of the transaction. A credit card works through a liability (a loan with the bank). A debit card works through an asset (a checkable deposit with the bank). As such, debit cards are better suited for the title "plastic money" than credit cards.
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MARGINAL COST OF SEARCH The incremental cost incurred by additional search effort is the marginal cost of search. Marginal cost of search, also termed marginal search cost, is comparable to marginal cost of short-run production analysis. Marginal cost of search increases with an increase in search effort and is represented by the marginal cost of search curve. This is one half of the efficient information search decision. The other is marginal benefit of search.
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RED AGGRESSERINE
[What's This?]
Today, you are likely to spend a great deal of time browsing through a long list of dot com websites trying to buy either a cell phone case or a pair of designer sunglasses. Be on the lookout for letters from the Internal Revenue Service.
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This isn't me! What am I?
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Potato chips were invented in 1853 by a irritated chef repeatedly seeking to appease the hard to please Cornelius Vanderbilt who demanded french fried potatoes that were thinner and crisper than normal.
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"I can't change the direction of the wind, but I can adjust my sails to always reach my destination." -- Jimmy Dean
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JFE
Journal of Financial Economics
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