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PLANNING HORIZON: Another term for the long-run average cost curve. The long-run average cost curve is termed the planning horizon because it provides information a firm can use to plan factory construction and expansion in the long run.

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INCOME CHANGE, UTILITY ANALYSIS

A disruption of consumer equilibrium identified with utility analysis caused by changes in the buyers' income, which results in a change in the quantities of the goods consumed. The change in buyers' income alters the income constraint and forces a reevaluation of the rule of consumer equilibrium.

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GRAY SKITTERY
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Today, you are likely to spend a great deal of time at a garage sale wanting to buy either a blue mechanical pencil or super soft, super cuddly, stuffed animals. Be on the lookout for high interest rates.
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John Maynard Keynes was born the same year Karl Marx died.
"When we do the best that we can, we never know what miracle is wrought in our life, or in the life of another."

-- Helen Keller

CES
Constant Elasticity of Substitution
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