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BUYER'S REMORSE: The post purchase behavior a consumer experiences when one has doubts as to whether the purchase decision was correct or not. This is a possible step five in the decision making process (post-purchase behavior). It can be overcome by effective decision making upfront on the part of the consumer. The seller can help eliminate this by making follow-up calls or visits to reinforce the correctness of the decision on the part of a buyer.
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FALLACY OF MASS APPEAL The logical fallacy of arguing that something is "correct" or "true" because a majority of the population thinks so. This is commonly used by both advertisers and politicians. Just because something is popular, does not mean it is "right." In fact, a cynic might argue that being popular probably makes it "wrong."
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BEIGE MUNDORTLE [What's This?]
Today, you are likely to spend a great deal of time flipping through mail order catalogs hoping to buy either a solid oak entertainment center or a remote controlled ceiling fan. Be on the lookout for infected paper cuts. Your Complete Scope
This isn't me! What am I?
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In his older years, Andrew Carnegie seldom carried money because he was offended by its sight and touch.
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"Things turn out best for the people who make the best of the way things turn out." -- Art Linkletter
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LRTC Long Run Total Cost
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