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LEARNING: A person's changes in thinking and behavior due to environmental experiences. A consumer learns about products and services based on information input and subsequent adjustments in buying patterns. This is important in the promotion element of the marketing mix. Typically a potential customer requires 6 exposures to a product name in order to develop retention (learning).

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ASSUMPTIONS, PRODUCTION POSSIBILITIES

The four key assumptions underlying production possibilities analysis are: (1) resources are used to produce one or both of only two goods, (2) the quantities of the resources do not change, (3) technology and production techniques do not change, and (4) resources are used in a technically efficient way.

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[What's This?]

Today, you are likely to spend a great deal of time touring the new suburban shopping complex looking to buy either a flower arrangement for that special day for your mother or a New York Yankees baseball cap. Be on the lookout for telephone calls from former employers.
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Al Capone's business card said he was a used furniture dealer.
"There is no passion to be found playing small ‚ in settling for a life that idles than the one you are capable of living."

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