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LAW OF DIMINISHING MARGINAL UTILITY: The principle stating that as more of a good is consumed, eventually each additional unit of the good provides less additional utility--that is, marginal utility decreases. Each subsequent unit of a good is valued less than the previous one. The law of diminishing marginal utility helps explain the negative slope of the demand curve and the law of demand.

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EXPLICIT COST

An opportunity cost that involves a monetary payment or some other form of compensation. The monetary payment is generally made to compensate the person who initially foregoes the satisfaction. This payment, in effect, transfers the burden of the opportunity cost from the original person to the one making payment. Explicit cost is also commonly termed out-of-pocket or accounting cost, and occasionally explicit opportunity cost.

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ORANGE REBELOON
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Today, you are likely to spend a great deal of time driving to a factory outlet trying to buy either a replacement remote control for your stereo system or a computer that can play video games and burn DVDs. Be on the lookout for mail order catalogs with hidden messages.
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The average bank teller loses about $250 every year.
"Success is the child of audacity. "

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